In today’s tech world, content that goes viral plays a key role in companies’ marketing strategies. In 2024, viral content in tech not only provides brand visibility but also drives audience engagement, attracting new customers and retaining existing ones. But what exactly makes content go viral in tech? Let’s look at a few science-backed factors.
1. Emotional Engagement
Research shows that content that evokes strong emotions has a higher chance of going viral. A study conducted by the University of Pennsylvania found that articles that evoke emotions such as surprise, interest, or admiration are more likely to be shared by users.
🔎 Example: A video demonstration of a new technology that looks futuristic and impressive evokes surprise and admiration, which encourages users to share the content.
2. Practical Value
Content that offers practical benefit also has a high chance of being shared. People are more likely to share information that can be useful to their friends and colleagues. A study published in the Journal of Marketing Research found that how-to articles have high share rates.
🔎 Example: A detailed guide to setting up a new, complex technology or tips on using software to improve productivity.
3. Visual Perception
Visual content such as images, infographics, and videos significantly increases the likelihood of the content going viral. Research from Buffer and BuzzSumo shows that visual posts receive more likes, comments, and shares than text-based posts.
🔎 Example: Infographics that explain complex technical processes or data in an easily digestible way make the content more engaging and easier to understand.
4. Relevance and Trends
Content that is related to current events or trends goes viral faster. People want to stay up-to-date with the latest news and trends, so they are more likely to share content that reflects current events.
🔎 Example: News about breakthroughs in artificial intelligence or reviews of new gadgets released to the market.
5. Social Proof and Influence
Social proof plays a major role in content sharing. When people see their friends or influencers sharing a certain piece of content, they are more likely to do the same. A Nielsen study found that 92% of people trust recommendations from people they know more than any other form of advertising.
🔎 Example: Posts shared by well-known tech experts or bloggers significantly increase the chances of going viral.
6. Interactivity
Interactive content such as polls, quizzes, and interactive infographics also have a high potential for sharing. Research from the Content Marketing Institute shows that interactive content grabs users’ attention and encourages them to interact and share.
🔎 Example: Quizzes related to new tech products or interactive product tutorials.
7. Storytelling
Storytelling is a powerful tool that helps make content more memorable and emotionally resonant. A Stanford University study shows that people remember information conveyed in the form of a story 22 times better than dry facts.
🔎 Case Study: A Success Story of a Startup That Uses Innovative Technology to Solve a Global Problem.
Conclusion
Creating viral content in the tech industry in 2024 requires understanding and applying various strategies. Emotional engagement, practical value, visual perception, relevance, social proof, interactivity, and storytelling are all key elements that can help your content go viral. Together with our team, we create even boring techno projects into something that grabs your attention and makes you want to watch.
1. Emotional Engagement
Research shows that content that evokes strong emotions has a higher chance of going viral. A study conducted by the University of Pennsylvania found that articles that evoke emotions such as surprise, interest, or admiration are more likely to be shared by users.
🔎 Example: A video demonstration of a new technology that looks futuristic and impressive evokes surprise and admiration, which encourages users to share the content.
2. Practical Value
Content that offers practical benefit also has a high chance of being shared. People are more likely to share information that can be useful to their friends and colleagues. A study published in the Journal of Marketing Research found that how-to articles have high share rates.
🔎 Example: A detailed guide to setting up a new, complex technology or tips on using software to improve productivity.
3. Visual Perception
Visual content such as images, infographics, and videos significantly increases the likelihood of the content going viral. Research from Buffer and BuzzSumo shows that visual posts receive more likes, comments, and shares than text-based posts.
🔎 Example: Infographics that explain complex technical processes or data in an easily digestible way make the content more engaging and easier to understand.
4. Relevance and Trends
Content that is related to current events or trends goes viral faster. People want to stay up-to-date with the latest news and trends, so they are more likely to share content that reflects current events.
🔎 Example: News about breakthroughs in artificial intelligence or reviews of new gadgets released to the market.
5. Social Proof and Influence
Social proof plays a major role in content sharing. When people see their friends or influencers sharing a certain piece of content, they are more likely to do the same. A Nielsen study found that 92% of people trust recommendations from people they know more than any other form of advertising.
🔎 Example: Posts shared by well-known tech experts or bloggers significantly increase the chances of going viral.
6. Interactivity
Interactive content such as polls, quizzes, and interactive infographics also have a high potential for sharing. Research from the Content Marketing Institute shows that interactive content grabs users’ attention and encourages them to interact and share.
🔎 Example: Quizzes related to new tech products or interactive product tutorials.
7. Storytelling
Storytelling is a powerful tool that helps make content more memorable and emotionally resonant. A Stanford University study shows that people remember information conveyed in the form of a story 22 times better than dry facts.
🔎 Case Study: A Success Story of a Startup That Uses Innovative Technology to Solve a Global Problem.
Conclusion
Creating viral content in the tech industry in 2024 requires understanding and applying various strategies. Emotional engagement, practical value, visual perception, relevance, social proof, interactivity, and storytelling are all key elements that can help your content go viral. Together with our team, we create even boring techno projects into something that grabs your attention and makes you want to watch.